To help boost social media engagement for Turkey Hill Dairy on Instagram and Facebook, new content highlighted lifestyle-driven and authentic moments that matched the brand’s style. Photos and videos were captured in stores and at-home kitchens, then refined with Adobe programs and editing apps to create on-brand posts. Additional content was also created for the Turkey Hill Experience social accounts to attract new visitors. Beyond social media, in-house and at-home photoshoots were created for the Turkey Hill Nation monthly newsletter. Printed materials for the Turkey Hill Experience where also created.